03-29-2020, 09:57 AM | #1 |
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Will dealerships be more aggressive in pricing over the next few months?
With the coronavirus shutting down most non essential businesses throughout the country and most people now confined at home. Do most on this forum think BMW dealerships will become more aggressive on the discounting % off msrp for custom ordered 2021 X3m's and 2020 X5M's and that BMW North America will increase cash incentives for April and beyond?
I reached out to a few car brokers and some said no change in the % discount off msrp on either model since the virus shutdown which I find hard to believe and that pricing will get worse for customers not better. I was told "dealers will increase their prices bc there will be no volume sales hence they will need to make money on each unit". |
03-29-2020, 10:08 AM | #2 | |
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With factory shutdowns - stock will reduce and therefore prices should remain firm and possibly rise if their is a clamour to buy remaining stock. It’s when factories reopen and business ramps up again that there might be some offers - but not now! Cheers Steve
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03-29-2020, 10:20 AM | #3 | ||
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We are in USA Certainly more markets than others will be dealing inventory. |
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03-29-2020, 11:48 AM | #4 |
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I think the BMW incentives and rates will matter most. The March incentives were good prior to COVID and I'm holding out to see April incentives on 2020 and 2021s. We already know BMW threw in $1000 trunk money for every vehicle sold in March plus the guaranteed 5% AVP through June. This drops the dealer net zero to like 14% off MSRP pre-incentives (I think) but like said above they are going to need to get more money per car for a while so I don't think there are going to be any fire sales.
I'm still looking for 10-12% off pre-incentives which I have not been able to get in my region so far. Hopefully we get another $1000 to customer in loyalty or something like that. The cars on lots this week are not going anywhere so I'm waiting to see April numbers. Ideally I want to order a 2021 since cars on lots don't meet my build but I would compromise for the right 2020 deal. |
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03-29-2020, 12:01 PM | #5 |
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I think only time will tell. It's less about the factories temporarily shutting down. It's much more about consumers feeling uncertainty about the prospects of employment. It will take at least 2-3 months before consumer sentiment will affect demand for cars.
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03-29-2020, 12:09 PM | #6 |
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JD Power is estimating 80% drop in US auto sales this week according to this:
https://www.reuters.com/article/us-h...-idUSKBN21C38N |
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03-29-2020, 12:34 PM | #7 |
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I do believe deals will get better mostly related to increase incentives by factories
this is a world wide event and even as one country recovers , like China at present , the recovery will be slowed down by other countries still battling the pandemic , so net result will be more supply than demand and thus more incentives Porsche in an unprecedented move lowered interest rates on leases by 2 points and dealers are contacting customers to refinance leases. Reason: they are worried about massive defaults on payment and they think by lowering monthly payment, less of this will happen . so this is one example of what the CEO's of major companies are predicting I hope I will be proven wrong and the pandemic will end with minimal financial repercussions on all of us |
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03-29-2020, 12:53 PM | #8 | |
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The reason I say this is that I have gotten emails from several dealers here in the Portland, OR area saying they are changing a whole lot of things including willing to come and get the car for service (something they never offered before, especially since I am in Vancouver, WA). When I did talk to the service advisor, she told me it was a ghost town and they were trying to get as many vehicles in for service, recalls, etc. All that inventory that is sitting on their lots is costing each dealer carrying costs (paying interest on that inventory), the sooner they move it the faster their expenses go down. Maybe it will take a couple more weeks of bad news or lack of customers, but I do believe eventually they will realize that they really don't have a choice, better to make a few bucks on a deal vs. continue to pay interest on old inventory. |
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05-19-2020, 11:10 PM | #9 |
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I shopped two local dealers. One tried giving me the BS that these are in such demand because manufacturing was shut down that they can't discount much... Offered me $2k off lol. The other wanted to actually sell cars. Got 10% off sticker plus $6500 in incentives. Current incentives expire June 1
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05-19-2020, 11:30 PM | #10 |
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Email around and focus on getting in touch with the internet team. Seems like stars are aligned if you can move quick/find the combo you want.
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06-15-2020, 10:19 PM | #12 |
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Depends the market. In the Northeast you can get 13-14% off before incentives.
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06-15-2020, 10:38 PM | #13 | ||
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I picked up my Competition over Memorial Day weekend, $83,340 msrp, and I paid $69,200. The bonus was the two months of COVID discounts BMW was throwing in on all models, the X3's being $500 a month gratis for two months. The dealer moved the first $500 in to the discounts, then BMW did an automatic deduction for my first month's payment. I'm still waiting for the $500 CCA rebate, but those always take a while. Good luck hunting!!
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06-16-2020, 01:02 PM | #14 |
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Slowly closing. Autos are starting to pick up sales now that the dealerships are open for actual business.
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06-16-2020, 07:45 PM | #16 |
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PM me for a contact in SoCal that can do 9-11% off (deal I got).
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