[antzcrashing]

Omg so dumb. This car should be killer awesome for bmw in usa. Will they sell the i4 elsewhere too? Bmw thought you were all about electrics now, what happened? Grow up

[alep85]

Proof this company really doesn't understand the market, like many of their decisions over the last few years.

[ArchJR]

Originally Posted by ///M TOWN

Tesla Model Y is going to kill it.

BMW is not looking very wise at this point.

Or perhaps wise not to bring the iX3 here to avoid the headlines of another Tesla beating BMW at its own game.

[Dog Face Pony Soldier]

Originally Posted by ecaedus

[BMW] needs a car that can make people think twice when deciding between a BMW BEV and a Tesla.

If BMW (or any manufacturer) brings a BEV to market; the product needs to win over people whom are indifferent to the powertrain, and perhaps never considered a BEV until they walked into the dealer. In other words, it has to be a better choice than all the other options on the lot. To the vast-majority of buyers; BEVs aren't just competing against BEVs... They're competing against everything available.

In this way specifically, I think BEVs produced by legacy manufacturers have a more difficult time winning shoppers' "dollars available to buy." The iX3 has to compete against the X3 only feet away. When you're at a Tesla dealer, you're in a BEV bubble... you likely had some awareness of BEVs before you ever talked to a Tesla salesperson... and that Tesla salesperson has an absolute EV bias. Take it from a career salesperson, selling a single technology is a much easier sales pitch. The BMW salesperson has to demonstrate the advantages and disadvantages of both platforms. Much tougher for the not only the salesperson, but the BEV.

[///M TOWN]

Originally Posted by ArchJR

Or perhaps wise not to bring the iX3 here to avoid the headlines of another Tesla beating BMW at its own game.

BMW is not serious enough, and this shows it loud and clear.

Batteries are the name of the EV game, and BMW is currently smack behind the eight ball.

[AlexFL]

Guys, don’t get discouraged. i4 and iNext will both be the real deal. iX3 was not a serious EV effort, it was to comply with the strict european emission standards.

[Canuck335]

Originally Posted by alep85

Proof this company really doesn't understand the market, like many of their decisions over the last few years.

I think that's why they replaced their chief executive last year.

They are clearly 3-5 years behind on battery technology and supply. Fortunately BMW have lots of cash, and therefore time to catch up.
Hopefully this doesn't turn into another RIM / Blackberry situation where they come out with a series of duds due to lack of market insight and inaction.

[evilchargerfan]

Well I'm disappointed

This would have been the replacement for my f25.

[///M TOWN]

Originally Posted by evilchargerfan

Well I'm disappointed

This would have been the replacement for my f25.

A seriously lost opportunity for BMW.

[Dog Face Pony Soldier]

Originally Posted by ///M TOWN

A seriously lost opportunity for BMW.

American EV fanboys might view this as "a seriously lost opportunity" for themselves, but there's zero loss for BMW if they can sell all they can make in other parts of the world.