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A decent Rolex is going to be priced at $20K+ while most Omega watches are around $1 to $4K. Very different league between a Rolex and Omega.
One thing is for sure about the Omega brand is that they hold value very well. I had a Omega Seamaster that I purchased in 2007 for $1,900 and sold it a few weeks ago at Torneau for $1,100. I'm sure Rolex are pretty good too.
I currently wear my Omega Planet Ocean that I purchased in 2008 for $3,750 which is in great condition.
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