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      01-12-2012, 07:39 PM   #27
Second Lieutenant

Drives: Monaco Blue E92 328i
Join Date: Jul 2011
Location: Gainesville, FL

iTrader: (0)

I just think BMW is spreading itself too thin with all of these niche vehicles they're coming out with.

Obviously, the company is making money so they'll continue doing this until the formula stops working but I just cringe at the idea of BMW trying to fill every single market segment and then create these "tweener" type vehicles to go between segments essentially overlapping themselves.

I have to wonder how much they can continue to dilute the brand until it comes back to bite them.