Quote:
Originally Posted by nick3753
Yes, or call it X4 40is. You know, like the 335is and 135is that existed before all this ///M performance model crap.
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BMW is in the business to sell cars, so I'm fairly certain their own research led them to believe they can sell more with the ///M performance designation that the "is" nomenclature. In other words, the ///M brand has more selling pull-through power than the (misunderstood?) "is" designation.