Quote:
Originally Posted by Blubaron79
In before all the 'diluted M comments'! (Which I do not agree with)
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The argument about brand dilution is pretty weak to me. Those that think putting an M-sport trim package with some m badges somehow dilutes the brand. Some think putting SAVs out at all somehow dilutes the brand. We really need to get over ourselves. BMW is not a rare, prestige brand. It is a very nice, high volume brand with some excellent products that are just about wherever you look in any direction. Who do we think we are fooling into thinking there is something to protect here? Mercedes builds trucks, buses, and platforms for RVs for crying out loud. Would that stop any of us from buying a nice E-class if that's the sedan we wanted? Don't think so. Does an m badge on the side of an X3 somehow make an M3 slower or less track worthy? Don't think so.
We don't drive rare, special cars. Those types of cars cost 3-4 times what we are spending.
Now, if I owned an Aston Martin and then saw my front grill on a Ford Fusion, I'd be a bit pissed.