Quote:
Originally Posted by titomi
X3 is not a SUV, it's not even officially called that, it's SAV.
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Please tell me you don't correct people like this in public. You're replacing a general term with marketing jargon like that's how people are supposed to talk.
And it doesn't matter if you're protecting the SUV term like there's some minimum utility requirement or if you just buy into BMW's communications - either way, BMW made a make-believe category to create perceived differentiation in the marketplace...and somehow, 20 years later, we still have people trying to make it happen.