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      06-11-2021, 03:53 PM   #175
hinckley
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Drives: '24 M4C Conv
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Quote:
Originally Posted by EMB-89 View Post
The problem I have is that BMW is diluting the M brand, it's not exclusive anymore.
No, and it's been going in that direction for many years (same with Merc and AMG). We're enthusiasts. Some of us are old enthusiasts who remember that BMW was the sport/sporty alternative to more traditional luxury cars. But for many years, BMW has moved down the continuum to be more of a mass market brand. Their numbers prove that out, and while we enthusiasts may not be happy about it, BMW's shareholders are.
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