BMW's Live Cockpit is terrible. It's just an overstyled black panel display that doesn't make the centre console redundant for navigation like Audi's system which even offers a satellite view!
I prefer the Digital Insturment Cluster on the 5-Series that displays big and clear information about junctions, exists and lanes.
Maybe I'm missing the point but I genuinely can't see what iDrive 7 including "Live Cockpit" does better than iDrive 6.
The A-Class even offers augmented reality.