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Originally Posted by E92 - last 3s coupe
Just another very bad example of diluting the M badge to non-existence by adding to a frumpy useless SUV and lame ad to go with it.
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Tell me a company who hasn't diluted their badges?
Porsche has been doing it for a while with "Turbo" SUVS, Mercedes and AMG is the king of it. Jaguar/RR and SVR
They had to do it, don't hate the player, hate the game.
But I love the game. Don't people realize cars like this help the budget for developing other M car engines! X5M and X3M are huge help for future M5 and M3s