Quote:
Originally Posted by zipper228
"Competition" SUV makes me chuckle. X3M is a fantastic looking vehicle and probably my favorite BMW SUV to date but I wish they developed a more appropriate name for that trim line. Having a hard time taking it seriously, regardless of how good the real-life performance is
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I agree with what you're saying - but they're just following the new nomenclature that started with the new M5 and M2C.
Similar to the Porsche approach, but funnier (from the perspective that you've identified).