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Not Fit For Purpose
BMW achieved its luxury crown on the basis of product substance segment leadership and innovation. All these attributes especially the latter are lacking today.
The role of a CEO is to ensure the relevance and brilliance of the company’s product and service and to be frank that is lacking today.
Moreover, there has been a steady brain drain from BMW ranks of good people since his tenure and that is a sign of lack of inspiration and confidence.
Whatever happens, i hope things change for the better for this brand i trully love.
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