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I think buyers are brought up a certain way. Meaning if you are told Lexus is reliable and cheaper to own you lean toward that brand. Due to there repretation you feel you are getting great value. You validate your own belief (because people do not want to be wrong), so most buyers do not even drive, research or do due diligence on other cars to see what's out on the market. Unless they have a bad experience.
That is how I feel about BMW, I was researching doing my due diligence. I went to MB had a bad experience and said forget this I'll stick with BMW.
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"I am an FBI agent"- Johny Utah
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