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      08-11-2018, 02:02 PM   #55
HornMfan
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Drives: 2018 X3 M40i
Join Date: Mar 2018
Location: Austin,TX

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Quote:
Originally Posted by skier219 View Post
I totally understand Dinan's standpoint. I run a business, and if I wasn't very choosy about where to focus my efforts, I would not be nearly as profitable. You have to learn how to say "no" and be smart about where efforts are focused. It's often hard to convey that to a customer who thinks their wants/needs are important and represent a whole market, but I am sure Dinan knows sales numbers very well and can gauge demand better than we can. Just because some customers want a product doesn't mean you can make a business case for it.
I can totally appreciate that standpoint. But, I'd argue that there are cars for which they have done several stage kits for that may have better overall sales numbers, but the % of those sales that are being sold to anyone that will actually mod a car are smaller (like the 428i x-drive). This car is being purchased by people far more interested in increasing it's ability than many of the more basic coupes and sedans they've got better kits for. That's all...
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