Quote:
Originally Posted by Falafel Combo
Makes sense to who? Bean counters and share holders? Or brand loyalists? Because with this bloated lineup and confused sales force, eventually one of those aforementioned groups exits the building.
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Compact and mid entry or in BMW Speak UKL+ & KKL+ Segments continue to grow as do MKL+ and GKL+.
As a business you cannot ignore the segments that bring increased growth and are segments mostly in demand by customers.
You have only have to look at how markets -The US for example in regards to BMW,Audi and Mercedes-Benz are seeing further increase in SUVs rather than conventional portfolio models.
Its a Sign O' The Times.
