So let me get this straight: BMW introduces the 'lung' kidney grilles on the G80/G82/G22 in "an attempt to differentiate the lineup from itself" & "bring a unique identity to each model" & now, they're doing the exact opposite by making an M40i look essentially identical to the M variant costing thousands more? The phoney M logos are enough to give the badge seekers who don't know better the satisfaction they need, why dilute your range topping model even further for the people that do know? These vehicles are already so niche/luxury, it just seems like a strange business move....
///Marketing department is chasing squirrels again
