Quote:
Originally Posted by 991C2
Rolex Finally Comments On The Product Shortage – And Conspiracy Theories Need Not Apply
"The scarcity of our products is not a strategy on our part. Our current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches – something we refuse to do as the quality of our products must never be compromised. This level of excellence requires time, and as we have always done, we will continue to take the necessary time to ensure that all our watches not only comply with our standards of excellence, but also meet the expectations of our customers in terms of quality, reliability and robustness. Rolex does not compromise on what it takes to produce exceptional watches.
All Rolex watches are developed and produced in-house at our four sites in Switzerland. They are assembled by hand, with extreme care, to meet the brand's unique and high-quality standards of quality, performance and aesthetics. Understandably, this naturally restricts our production capacities – which we continue to increase as much as possible and always according to our quality criteria.
Finally, it should be noted that Rolex watches are available exclusively from official retailers, who independently manage the allocation of watches to customers."
https://www.hodinkee.com/articles/ro...need-not-apply |
Debatable. Rolex could be telling the truth. Rolex could also be lying and their statement is just PR/Spin. If you browse watch forums, there is still plenty of speculation that Rolex is just leveraging the events of the last couple years to make some extra profit, and to also try and move the brand upmarket from mid-tier luxury to high-tier luxury. It's not a bad business move. I'm not in the market for a Rolex, so this, thankfully, is not affecting me.