Quote:
Originally Posted by alep85
Proof this company really doesn't understand the market, like many of their decisions over the last few years.
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I think that's why they replaced their chief executive last year.
They are clearly 3-5 years behind on battery technology and supply. Fortunately BMW have lots of cash, and therefore time to catch up.
Hopefully this doesn't turn into another RIM / Blackberry situation where they come out with a series of duds due to lack of market insight and inaction.