Quote:
Originally Posted by stein_325i
Yep, even noticed every person in the ad was a millennial likely under 30, didn't realize they could afford M5's and M8's  |
Just be British, start a YouTube channel and be good at getting up people's asses to gain access to press cars and events.
I used to work for a certain luxury car manufacturer that had a partnership of some sorts with two certain British automotive YouTubers; it was clearly outlined in the marketing strategy what information and narrative their videos would have.
Or just be born into a rich family, like the guy "gercollector" shown in the ad, recording a video in the M3 CRT. Guy flexes dad's cars on the gram and IRL in Munich where they go out to town centre with supercars and big teddy bears in the passenger seats. He's now getting (not only) BMW M press vehicles.
Gotta respect the hustle, that's all, y'know.