Quote:
Originally Posted by TheBingoBalls
Everyone said the X6 was going to be a failure. While that may be true if you're just looking at the total number of sales, you can bet BMW made a ton of money. Low development and manufacturing costs and charge a $5-7k premium over the X5 for what is essentially the same car with a different shell. You don't need to be a mathematician to see the huge monetary benefits BMW is reaping.
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The X6 is far from failure.
X6 exceed initial projections of first two years sales by selling twice initial projection of 80,000 units instead of projected 40,000 units.
This is significant because X6 is a low volume niche model.
The X6's success is why competitors are in the final stages of development of their Sport Activity Coupe model because initially expected as the largest market for the X6- The US is actually the fifth largest market.
Its success in China and Russia , Brazil and the Middle East is why manufactures are pushing forward their competitors.
Now we bring the X4 again ahead of our competitors.