[AMB]

Further proof that ///M now stands for Marketing. Performance metrics aside, the fact that any SUV gets M treatment before a touring variant does not fit what the BMW M brand used to be.

These will obviously sell well because there is a market for those who just want the most expensive version of any model they can get their hands on, not to mention the current SUV (tall car) craze the America has fallen into. Old M standards have now given way to "AMG all the things".