Quote:
Originally Posted by TheMidnightNarwhal
I don't think today anyone cares about what the salesman has to say. You all do your research online. If you walk in a dealership without even knowing what car you want to look at you will get hosed.
|
True story.
At the same time, there is a certain appeal to placing an order online and having the car delivered to you without the need to interact directly with a sales person.
It remains to be seen whether traditional automakers will try to move more aggressively toward that model. Obviously they have to work with their established dealership networks, but they should still be able to allow customers to place the order and handle all of the financing online. In fact, I'm pretty certain that is already being done today in a limited fashion. A customer could probably even take delivery of a new vehicle at their home, although they'd likely have to pay for the transport from the dealership.
When reserving a Mach E online, part of the process is choosing a dealership. However, we won't know until closer to the launch date just how much more of the transaction can be completed online and how much interaction with the dealership will be necessary.