[Tjalle]

"The double clue" is one of Agatha Christies most famous short stories. From the two clues left at the crimescen, Poirot deduces who is the thief.

BMW depends heavily on G01 being a success, hence they are investing in unusual intro behaviour:

1
-starting with top of the line M40i, which is contrary to normal procedure, which is to start with simple, low complex vehicles, to let manufacturing have an easy start up.
-reason: to avoid "non BMW freaks" to perceive G01 as a "minor facelift only".

As can be seen from pics - M40i is a very nice looking vehicle, while a low spec car is, probably, less easy to distinguish from current X3.

2 There are rumours, that - even at start up - there will be "special offers".

Again that is not BMW standard procedure. Reason is, probably, to create a backlog, indicating to the public, that G01 is a very desirable vehicle.

Even if this - short term- creates some problems and costs some money, the idea is it will increase status and sales and - long term - earn money.