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Originally Posted by Penguino
There formula for BMW should be simple: Make a Model-Y competitor, equal or better range, equal or better performance, equal or better looks. Pricing could be slightly higher since it's a BMW.
But this approach to offer an electric variant of their line with nothing exciting behind it just feel like the typical legacy approach to product making and the new kids eating their pie.
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I think it's clear that Tesla is ahead of the pack for a while; I agree that the sDrive iX3 is underwhelming, but apparently that is all BMW can come up with at this point. I am also confident they will offer a dual-motor version in 1-2 years (but obviously won't talk about it now or everybody would wait for it).
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I think the e-tron sportback from Audi looks increíble.
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But it's a POS battery/range/driving/performance-wise as well from what I've read.