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Just the way I understand/think:
1. G01 X3 was developed with electrification in mind from the beginning. It's not like BMW took an ICE car and just replaced engine with motor/battery, so while this looks nothing fancy, it IS a proper electric car.
2. I believe and hope that iX3 will be positioned a bit lower price than I-Pace, EQC, and e-tron. iX3 does not need a separate R&D, separate body, separate manufacturing line for body, etc. While I-Pace starts at CAD$86.5K and we all know EQC and E-Tron will be even more expensive, I really hope that iX3 stays below $70K in CAD$.
3. Just like eDrive mentioned, no one will cross-shop between iX3 and Model 3. I just can't stand the barebone interior and the typical small trunk opening of a sedan.
4. The real ground-breaking BMW EV that will go hand-in-hand with EQC and E-Tron will be iNext, which will be BEV only platform/body.
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