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Having worked at all 3 German brands, BMW's quality is severely underrated and is often over looked because of their design. Mercedes and Audi tend to wow you with that shine factor but when you actual sit and actually experience the interior, BMW just does it better especially when it comes to the smaller details. I can confidently say, apples/apples, spec/spec, BMW's quality is better than Mercedes and Audi and I can say that with a straight face.
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