Quote:
Originally Posted by ScottAndrew
But that's my point - Tesla is huge and dominant in the US. BMW needs to battle it - where it dominates. Tesla sales are flat in Europe where they represent less than 0.2% of new car sales volume; BMW represents nearly 7%.
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You can't really lump all of Europe together. For example, of all new vehicle sales in Norway this year, nearly 20% of them were a Tesla.
Quote:
Originally Posted by ScottAndrew
BMW should indeed protect market share from Tesla, and Chevy, and all the others I listed above - in the market where it's being taken, which was my original point. It needs an offshoot of product development that is right for that target. It's not weird. They're doing it in China right now with cars that make most of you chuckle. Long-wheelbase 318s, mini-MPVs, 1 series sedans with three-cylinder engines... you name it. Why not do the same in NA with cars that make most of you reach for your wallet, rather than your stomach?
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They do. They're called MINI.