Quote:
Originally Posted by FMLYSDN
Agreed...however i do feel it takes away from the exclusivity of the line.
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If you buy a car for exclusivity, then BMW is the wrong brand for you. If you buy it for the experience, then it wont matter how many M badges go on the series models, they still wont be close to an M car. As others have already stated.
BMW markets the M packages on base models for the ignorant. Most people cant even tell my car is a 4 series (F82). they start asking if its a 5 series. Thats their target market with the M packages.
They provide that niche for people that want M cars for the status (not driving experience nor performance) but cannot afford it.