Quote:
Originally Posted by focal
unlike Porsche that can pre sell out every GT car they announce and make, Acura, probably delayed to improve marketing and build it up to get a few more pre sales. NSX is a car you don't walk in and buy.
You see it at a car show or in a magazine, lust after it, save up or break the bank and then place a pre order for. Then wait and wait for it to be built to spec.
If the past 9 months (since the NAIAS aka detroit auto show), Acura has probably had such a low response that there is no point to start production of the NSX and have them all sit on dealer lots. It's not like you can start production and stop it based on the exact sales. Ideally you want to have pre sold a huge percentage of cars. Last thing you want is to start production and have 8 of 10 go to dealers to sit on lots trying to find a buyer. Trigger a new model year and have a clearance/factory incentives to move for the next model year.
If sales really don't materialize, Acura would be best to start production, cut it after 1-2 years and announce it was a special one off edition like the BMW 1M. The frenzy to buy the car would be much better due to limited numbers, it would truly become a halo car. Use the new factory to build a lower priced model or use the technology developed for more mass produced models. The NSX will go down not as a failure but a huge halo. Producing low numbers for 10 years trying to find a market and steal Porsche sales or even matching Ferrari numbers will go down as a failure. I doubt the current NSX numbers even match the F-car's 488 pre sales numbers.
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If you read the article, they speculate that it's due to a last minute design change to add two turbos to the V6 engine which means you have to change it from the previous configuration to a longitudinal layout.
Weird they'd make that decision so late in the development cycle.