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I liked it
We ordered our X3 on June 30, 2012, it was scheduled for production on August 1, 2012, it finished production on August 8, 2012, the build video was available on the BMW website August 15, 2012, the vehicle arrived at the dealership on August 15, 2012 and we took delivery on August 18, 2012.
All the cameras were active, including the shots where the X3 touches the pavement for the first time and they drive it off the line. As you know, you only see your vehicle a fixed number of times. I knew this beforehand, but when my wife saw it the first time and the car was a dark colored X3 28i (ours was a Space Gray 35i) she freaked out until I explained it to her.
I liked the video and it gives you some idea of how automated the process is. Actually seemed real (finally) when they drove the X3 off at the end.
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