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Sales figures for the US market do not indicate the overall success of the BMW X6,for that look at sales figures for markets in China , Russia and the Middle East.

X6 is purely a niche model , it is a low volume model its success is measured in that its two year projection was for 40,000 units , it actually sold more than 80,000 units doubling its target. It has now tripled its initial projection.
Now you can understand why BMWs competitors are pushing forward X6 competitors.

With the X6 BMW also discovered that in many markets , customers were also purchasing pre-owned X6 if they could not afford new. This identifies an opening for the BMW X4 not only in these markets but other markets aswell where people want a more stylish and sporty offering.

The X6 is a great car to drive and so will be the X4. As for BMW M the X6M is for many markets the best selling M product so you begin to understand potential for an X4M.

Of course with SAVs becoming equally popular in some cases impacting on established segments. BMW are currently investigating an X2 to open the series and an X8 super luxury Sport Activity Coupe to act as a ceiling.

With the impact of SAVs on the luxury segment and the looming sales projection of 1 million luxury units by 2016. BMW are making their stakes in that market to make an impact with luxury proposals undergoing evaluation in Munich with the larger X7 model already in progress.