http://www.bmwusa.com/Standard/Conte...4andlater.aspx
At the BMW USA web page it states: "Simply call the BMW Assist™ response center, or press the SOS button to speak with a response specialist who can activate the service in your vehicle without any visit required to a BMW center." If your SOS button does not work, you might be able to telephone BMW Assist Customer Care.
In Canada the web page states:
"BMW Assist provides an extensive range of services and benefits* to help in the event of an emergency. Log in to My BMW to check the status of your subscription. For more information, contact an authorized BMW Retailer, or call BMW Assist toll-free at 1-800-493-4070."
The hours for phone service may be limited.
http://www.bmw.ca/en/topics/owners/o...MW-Assist.html