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      04-09-2011, 12:09 PM   #8
uter
BMW nerd
uter's Avatar
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Drives: E9, E28, E31, G87 M2
Join Date: Apr 2005
Location: Scottsdale AZ

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I think watching one's own car being assembled would be great.

It's interesting the lesson BMW learned from MINI about how profitable it is to have customers make custom orders, and this encourages that type of purchase. If I was a dealer, I'd be promoting this technology to get people into my dealership, but make purchases that I'd never have to stock as inventory.
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