I bought (for my wife) a 2012 (new gen) Honda CR-V. It is loaded EX-L with Nav. I drive it quite often.
Before purchasing the CR-V, I took my wife to drive the X3. She liked it, of course, but ultimately could not justify the price premium over the CR-V. As you mentioned, it's the better "value" at $30K fully loaded, with a great resale value.
Would I buy the X3 instead for myself? Absolutely. But the CR-V is a very livable ride, looks good, and is a good balance of size/handling for our family with two kids.
Ask me anything you want about it... so far it has met all expectations.
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