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      05-16-2011, 09:43 AM   #26
zlee11
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Drives: 2011 X3 28i
Join Date: Mar 2011
Location: New York

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This all goes back to the "Priority 1" mystique. I remember when I bought my first 3 series, about 17 years ago, there were "secret options" that you needed to know about and demand, when you ordered the car. At that time, it was an electric rear sunshade. There have always been special Priority 1 options, to make your BMW a little more special if you are willing to demand it and pay for it. My SA at the the time acted like he had never heard of such a thing. Until I took out a BMW order sheet that I had downloaded. In the X5, there was that the red M3 paint or Estrol Blue for $3000. In the 5 series, ventilated seats were priority 1 too. The only difference now, is that BMW took the secrecy away. I never did use that rear sunshade...LOL.
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