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Originally Posted by Levi
The V6 will not only be good for lowering costs...
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No. At best that is highly debatable, see my post from earlier on this.
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but also for BUZZ, smething that BMW likes very much.
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Every company likes "buzz", but you don't build business cases around it. You build business cases around product viability, and then build buzz around the product through marketing. That's just how it works.