BMW have a strange 'strategy'. Perhaps they just produce apps for the kit that happens to be lying around the office.
On the one hand they have the Remote App for the iPhone but Office only works on the BB. 6NR is for the iPhone only and there's nothing for Android or Win.
And yet, Android had 22.7% Market share in 2010 which is predicted to rise to 38.5% in 2011 and 49.2% in 2012 (this does cover a fairly wide range of versions though).
Meanwhile, Apple iOS had 15.7% last year and is predicted to have 19.4 this year and 18.9 next. This of course includes iPads (like this one!) as wel as phones.
In contrast, RIM(BB) is predicted to lose share from 16% last year to 12.6% in 2012.
Windows is expected to make up lost ground and come second to Android by 2015.
So, where's the forward planning? Where's the strategy?
