I received an email yesterday about this latest test drive event. Although it features their sedans, the X3 is an option also. The email states a "sales incentive" but it doesn't say what that is.
Well I received my confirmation this morning and the incentive sounds a bit better than what was provided from the X3 Challenge event.
Here's the text from the confirmation email, hopefully "Drive Off" means an additional $1000 off the negotiated price:
"This is an event you will not want to miss. Only registered attendees will receive the limited-time $1,000 BMW “Drive Off” allowance, good towards the purchase or lease of a new 2011 or 2012 BMW model.* And once you have completed your experience, BMW will also recognize your drive with a $10 donation to Team USA."
Here's the link to sign up:
http://www.bmwusa.com/driveforteamusa