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I would love it if BMW apps allowed for multiple apps to be running simultaneously but as a previous posted noted, that is likely a limitation of the phone/device. That said I'm usually happy just being able to listen to music stored on my iPhone while running another app. Frankly, I'm still quite impressed with how BMW apps work with 3rd party developers. When Glympse got integrated, BMW didn't need to do anything since they built an API for 3rd parties to plug in to. Glympse just had to update their app to work with the API and an update later I'm sending Glympses using the BMW controller instead on the phone.
I'd be interested to see what comes of Apple's new initiative working directly with car manufacturers. The first car that lets me interact with Siri (or any other voice-activated service like Google Now) as if Siri lives in the car will be my next car. Well...maybe not the FIRST car...
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