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      12-23-2011, 11:54 PM   #7
paul386
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Drives: 2011 X3 35i Jet Black
Join Date: Oct 2009
Location: Florida

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Quote:
Originally Posted by Lotus7 View Post
Joking, who me?

BMW spends millions of Euros on advanced super-computer modeling and simulations of product durability. The NA warranty is good for 1461 days. After that any replacement parts and installation labor charges are at the owner's expense and represent a positive input into the profit center model. You can decide who's joking and who is the "butt" of the joke.
I think you are joking... but I will bite.

There is no possible way BMW can design the components of the car to last for such a specific period of time. Obviously, the way the vehicle is driven and its environment can have a huge impact on the lifespan of any part. As such, BMW has to design the vehicle for some of the harsher conditions. And it represents a much larger profit to the company to have brand reputation as being a reliable car than it does making a buck from repair costs for now unhappy customers who will be looking elsewhere for their next car...

On a site note I would be intrigued to know what the "industry standard" is for driving conditions (loads / cycles / temperatures / ect) as well as the factor of safety used across the car.
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