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Styling-wise for me I find LR and BMW hard to compare. Even without the new direction of the Evoque styling, the LR and BMW approaches to aesthetics seemed always to be aiming at different targets. In my view, both good, but heading in different enough directions that it's difficult to answer "which is better". Reliability is a whole different debate and for me it's hard to differentiate what is the legacy of an earned reputation and what is current reality. The drive, the BMW approach to driver focus, and some of the practical bits I think would keep me with the X3 if I were picking again today, but the pop of the Evoque appearance will continue to grab my attention.
Separate, but kind of related note -- finally spent a little time in a Q5. Not for me. Kept forcing myself to try to see what was good about it, but it just didn't work for me. I like the exterior okay, but the interior is so far off what I like I don't even care how it drives.
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