Quote:
Originally Posted by Toecutter
I took part in a BMW driving event and as a result they emailed me a $1000 allowance towards a new car. This money goes from the manufacturer to the dealership, right? In other words, would the dealership make the same amount of money from the sale whether I have the coupon or not? When would you present this allowance to the dealership during the negotiation?
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I bought a new X3 by telephone. the price they quoted me was $300 over invoice so I didn't feel that there was any need to negotiate downward from that price. When I picked up the car I presented the CA with the $1000 coupon(I actually forgot that I had it) he checked with his boss and they took another $1000 off of the quoted price getting me into the car at $700 below invoice. The first dealer where I participated in the Driving Event wanted $3000 more for the same MSRP X3.