To add a spin on demographics here...I'm a gay male and my partner of 20 years and our 7 year old daughter sat down to order the car. Choosing options was my choice since it's my daily and checked all boxes except HUD/Premium Sound. Exterior/Interior color is what we collectively decided on.
We have a '13 Msport in Carbon Black. We, initially chose black interior, but our daughter later said "we're quite a clean family and should get Oyster interior". We agreed and so we decided she takes after me and my great taste
Everyone that sees our car and comments, men and women alike, love it!