Quote:
Originally Posted by barcius13
Good point. BMW is dangerously shifting towards mainstream to capture more volume and market share and it is losing its image of sportiness and performance. There is a lot of internal concern with the brand image in the next 3-5 years. You are not alone.
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Nothing new here. In eg. Europe BMW have been selling low-end engined cars (eg 316i, 520i) for years (30+years) and the brand image hasn't suffered at all. It's still considered a premium performance brand.