Quote:
Originally Posted by exon
wow, didn't realize Jaguar's pricing is actually quite high in UK. In the U.S. they seem to offer pretty good discounts on MSRP (7% on Germans and ~10% on Jaguar?).
Is Jaguar considered as a more premium brand than BMW or Mercedes in UK?
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I do not think it is anything to do with that. A lot of it is historical and Jaguar UK has always concentrated on the export market, hence they have always considered the US market as their bread and butter so to speak. It is only recently (past 10 years) that the UK home market has started to purchase more premium cars.