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The Evoque is subjectively better looking than the X3 particularly when you see them next to each other. The X3 looks overweight and needs a nose job.
However the X3 drives better and with the 35 is significantly faster. The Evoque feels painfully slow and if you rev the engine you have the sound of a food processor filled with nails - not pretty.
The interior of the Evoque is much classier - a lot more leather where the BMW has plastic. the Evoque's plastic also appears to be better quality too. Space is a win for the X3 by quite some distance.
As to reliability who knows but on recent showing you would certainly not bet on the X3 winning a JD Power reliability award. If the Evoque proves to be reliable it will have a huge positive halo effect on the whole of the JLR model range.
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