Quote:
Originally Posted by Staszek
I agree with most of what you are saying, but believe me BMW is making A LOT of money selling 35-45k 3 series. If it didnt it wouldnt be in business right now.
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They gave the illusion of prosperity by heavily promoting leasing. It was a house of cards that finally collapsed because their residuals were way out of whack.
I do agree BMW is making money, it is the profit margin that is gone.
I believe in the end we will see the middle class erode. The lower class and upper class will be left. BMW won't have a car to sell to the lower class so they will focus on upper class.
Go to Europe and you will see cheap diesels everywhere or high end luxury.