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Originally Posted by WAGGIN
How are they going to increase sales by offering this? What is the compelling business case to offer this model to customers who weren't already just going to get a BMW anyway, and most likely a 3GT/X3/328xiT with a solid amount of options for the same price anyway? If the customer simply wants this in order to be "different" from the sea of F30's out there in SoCal, the F31 and 3GT are already rare enough.
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There's always somebody out there. This was the same argument when the X5, X3 and ultimately the X6 were introduced.
Quote:
Originally Posted by WAGGIN
Make fewer, better models and instead of spending development money on variants, spend it on more thorough testing and quality controls. I drove an F31 and didn't get the sense it was built as well as the E91 i used to have.
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I think people need to start to get it out of their head that BMW can build more focused cars like Porsche while trying to compete with Mercedes and Audi. No way is that in any way possible. The auto industry has changed a lot and quickly since the days of the E46 and E39. In order to reduce costs, volume is the only way to go for BMW. And if you think a large amount of resources went into these cars, you've totally missed the point and purpose of why BMW is doing what they're doing.