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      08-14-2010, 08:08 PM   #17
mkoesel
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Drives: No BMW for now
Join Date: Jun 2006
Location: Canton, MI

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Quote:
Originally Posted by Jason View Post
One particularly nice (read: lucrative) side effect that BMW anticipates from the build-to-order program is that consumers will spend more liberally on options in order to get their X3 just so.
I know I am probably in the minority, but I custom order specifically to do the opposite. That is, I option the car more sparsely than the ones typically found in dealer stock.
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