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Car itself looks ok, but definitely not like a "BMW" (same goes for the X1).
Growing up, BMW's were one of three things.
"top performance coupe"
"more practical, prestigious performance sedan"
"big, brawny, luxury SUV"
All of which had a significant presence on the road.
The X1/X2... looks like just another volume selling compact SUV.
With that said, I drove the X1 while I had it as a loaner, and its VERY similar to the Mini Countryman, probably due to the FWD bias, UKL platform. Small, light, nimble, practical (to some), but overall it feels cheap. Too many plastics, car doesn't feel planted on the road, overall experience did not feel like a BMW. I don't expect the X2 to be much different.
I understand BMW is trying to get the younger generation into their brand, but if there are no BMW characteristics in these cars, what will make them staying loyal to BMW?
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